Research Team


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Dr Ruth McElroy is Director of the Centre for Media and Culture in Small Nations, and Reader in Media and Cultural Studies at the University of South Wales. Her main research interests are in television, gender and cultural identity. She is a member of the Institute for Welsh Affair’s Media Policy Group and has served on the management committee of BAFTA Cymru, and Cyfrwng, Media Wales Association. Ruth leads the Arts and Humanities Research Council international research network on Television Production in Small Nations with partners at Aarhus University, Denmark. In 2010 she was part of the research team, led by Emeritus Prof. Steve Blandford and commissioned by BBC Audience Council Wales that published Screening the Nation: Wales and Landmark Television. Ruth is co-editor (with Stephen Lacey) of Life on Mars: From Manchester to New York (2012, University of Wales Press) and editor of Contemporary British Crime Drama (forthcoming, Ashgate).


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Professor Anne Marit Waade is an Associated Professor at School of Culture and Communication, Aarhus University in Denmark. Her main research interests include mediated places, creative industry and promotional culture, e.g. how location is used in TV series production, film tourism, place branding, landscapes and cartographic aesthetics in travel series and travel journalism. More recently she has been focusing on the export of Danish TV drama and on location studies as a specific production study approach, as well as theoretical and methodological approaches to transnational television drama industry, media- and culture tourism as collaboration across industries. She has published articles and books on media and tourism, television entertainment and crime series, among others: Nordic Noir production value (2013, co-author), Medier og turisme (2010, co-author), Wallanderland (2013), Armchair tourism (2014, co-author) and When Public Service Drama Travels (2016, co-author). She is the leader of the research project What Makes Danish TV Drama Travel? (AU Ideas & Danish National Research Council, 2014-2018, She is the director of the research program Cultural Transformation at Aarhus University,


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Dr Caitriona Noonan is lecturer in Media and Communication in the School of Journalism, Media and Cultural Studies (JOMEC) at Cardiff University.  She publishes in a number of areas related to television including: the challenges and opportunities for producing genres such as drama and arts in the current media landscape; the impact of policy on regional television production and the evolving aims and forms of Public Service Broadcasting in international contexts.  In 2013 she co-edited a book on Cultural Work and Higher Education. Caitriona also serves on the steering group of the Centre for the Study of Media and Culture in Small Nations.


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Emily Underwood-Lee is Research Fellow at the George Ewart Evans Centre for Storytelling and Research Assistant at the Creative Industries Research Institute. Her research focuses on performance, autobiographical stories and the body in a variety of contexts including feminist performance art, narratives of illness, performance and the maternal, and performance and disability.  Emily is a founder member of the Factory Floor International Network for Women Solo Performance Practitioners and a board member of Beyond the Border International Storytelling Festival.