Itinerary: Workshop 2

TV From Small Nations: Digital Innovation: Recipes for Cultural and Commercial Success, S4C, March 1-2, 2016

The research questions to be explored are:

  1. What are the opportunities for enriching audience’s engagement with TV content from small nations?
  2. What are the cultural possibilities for minority language media in using specific technical innovations (e.g. subtitling, social media, catch-up services etc.)?
  3. What digital strategies help small nations build new markets?
  4. How/do these strategies allow creative productions from small nations to be appreciated both at home and abroad?
March 1st St David’s Day

S4C, Llanishen, Cardiff

12 noon Arrival and buffet lunch with informal networking
12.45pm Welcome
1pm Case Study presentation: Digital Innovation and Minority-Language Broadcasting

Speakers: Huw Marshall (S4C, Digital Manager), Gweirydd Davies (S4C, Social Media Manager), Lís Ní Dhálaigh (TG4, Acquisitions & Output Director), Pádhraic Ó Ciardha (TG4, Deputy Chief Executive)

Chair:        Dr Ruth McElroy (USW)

2.15 pm Tea/Coffee break in workshop room
2.30 -2.50pm















EBU Presentation – assessing trends and innovations

Dr David Fernández Quijada will offer a presentation on behalf of the European Broadcasting Union outlining some of the emerging trends in digital television including the development of SVOD markets and the rise of services such as Netflix.

Prof Trine Syvertsen  ‘The Future of Public Service Television: a view from Norway’

This presentation stems from Trine’s current work identifying some of the challenges facing PSB.  Trine is a member of the Euromedia Research Group.

Research Roundtable – 10 minute expert position papers

This is a full session so we respectfully ask presenters to keep to time in order to allow time for discussion.

Rosina Robson
Dr Vilde Schanke Sundet
Dr  Petros Iosifidis
Dr Daniel Cunliffe

Chair: Hywel Wiliam (RTS)

4.20-4.40pm Tea/Coffee break in workshop room
4.40-5.15pm Agenda-Building Brainstorm

The aim of this session is for all participants collectively to:

  1. Synthesise key themes from the previous two sessions today
  2. Create a thematic agenda for tomorrow’s discussion & small group work

Chair: Dr Caitriona Noonan (Cardiff University)

5.20pm Taxi return to hotel/city centre
7.30pm Dinner at Côte Brasserie, Mill Lane, Cardiff (Tel: 029 2034 3810)

This is a 5 min walk from the hotel.

We will arrange taxi travel up to S4C offices for March 2nd departing the hotel at c. 8:40am. Please let us know in advance if you are staying at the hotel but wish to make your own way to S4C.

March 2nd

S4C, Llanishen, Cardiff

9.15am Arrival/Coffee
9.30am Small Group Thematic Workshop

The aim of this session is to provide space for substantive, in-depth exchange between experts aligned to the key themes identified in yesterday’s final brainstorm session and to the overarching research questions. We will allocate groups at the workshop based on an anticipated 4 groups of 3-4 experts lead by:

Emeritus Prof. Steve Blandford
Prof. John Cook
Prof Elin Hâf Gruffydd Jones
Dr David Fernández Quijada

11 am Coffee/tea break
11.15-12.30 Reporting Back Session

We will come back together as a large group and feedback from our small-group discussions.

Our aim is to document our discussion so as to identify key answers to the overarching research questions, clearly situate debates around digital innovation in the specific context of small nations (including minority-languages), and identify areas for future collaboration/research.

Facilitators: Dr Anne Marit Waade (Aarhus University) & Dr Ruth McElroy (USW)

12.30pm Departure

Many of you will wish to leave at this point to catch trains and planes home. Please confirm with Emily if you need a taxi to either the train station or airport. However those who are not in a hurry are welcome to join us in having an informal lunch in the S4C dining room.